Lead UGC Strategist & Creative Director

What You Will Do (Responsibilities):

• Conceptualize, script, and direct high-converting, direct-response video ads for Meta and TikTok.

• Map out comprehensive creative testing frameworks, isolating variables like hooks, body copy, visual angles, and CTAs.

• Analyze real-time media buying data (CTR, thumb-stop ratio, CPA) to ruthlessly iterate on winning and losing assets.

• Build and manage a massive roster of external UGC creators, handling the sourcing, vetting, negotiation, and feedback loops.

• Direct our internal video editing team to ensure rapid turnaround times and native platform styling.

• Conduct aggressive customer research—diving into Reddit threads, Amazon reviews, and TikTok comments to extract raw, unfiltered consumer pain points.

• Stay violently up-to-date on TikTok, Reels, and Shorts trends, adapting them for direct-response marketing.

• Lead weekly creative sprint meetings with the media buying team to align on performance data and dictate the next week's production pipeline.

What You Bring to the Table (Requirements):

• 4+ years of experience in performance creative, specifically focused on D2C/E-commerce or Info-Product ad production.

• A hard-hitting portfolio of winning video ads with verifiable ROAS, CPA, and spend metrics.

• Masterful understanding of direct-response copywriting, consumer psychology, and the anatomy of a perfect video hook.

• Proven experience hiring, managing, and directing external talent and UGC creators at scale.

• Deep fluency in the native aesthetics of modern social platforms—you know exactly what looks like a forced ad versus an engaging organic post.

• A hyper-analytical mindset; you make creative decisions based on spreadsheets and dashboards, not just "vibes."

• The ability to process brutal feedback from the data and pivot your creative direction without any ego.

• Elite project management skills, capable of tracking hundreds of creative assets and creator relationships simultaneously without dropping the ball.

The Evoke® DNA (Soft Skills)

You are a creative who loves numbers. You leave your ego at the door because you know the market dictates what is "good." You thrive in a high-speed environment where perfectionism is the enemy of profitability.

Bonus Points (Nice-to-Haves):

• Hands-on video editing skills (Premiere Pro, CapCut) to rapidly mock up concepts or tweak winning hooks on the fly.

• Experience running your own paid ads or dropshipping stores in the past.

Compensation & Benefits

• Salary Range / Compensation: $90,000 - $130,000 USD Base + Performance Bonuses tied to Client Scale.

• The Perks: 100% Remote, unlimited PTO, and a budget to test whatever wild creative concepts you think will convert.