Senior Direct-Response Copywriter

What You Will Do (Responsibilities):

• Write aggressive, high-converting primary text, headlines, and descriptions for Meta, Google, and TikTok ad campaigns.

• Script high-performing UGC video hooks, angle frameworks, and full Video Sales Letters (VSLs).

• Architect and write high-converting landing pages, advertorials, and post-click funnels that maximize AOV and conversion rate.

• Develop modular copy testing matrices, systematically isolating and testing different emotional angles and logical justifications.

• Dive deep into voice-of-customer (VOC) research, conducting customer interviews and mining competitor reviews to find the exact phrases buyers use.

• Collaborate daily with media buyers to identify which copy angles are driving the lowest CPA and highest LTV.

• Audit newly onboarded client websites and funnels to optimize their existing conversion rates via rapid copy tweaks.

• Maintain a massive, rapid output of fresh copy variations to combat ad fatigue across dozens of active accounts.

What You Bring to the Table (Requirements):

• 3+ years writing hardcore, direct-response copy specifically for paid acquisition channels and performance marketing.

• A swipe file and portfolio of live ads, emails, and landing pages that have generated proven, measurable revenue.

• Absolute mastery of behavioral psychology, cognitive biases, and consumer buying triggers.

• The chameleon-like ability to write in multiple brand voices—from a luxury, high-ticket aesthetic to a raw, aggressive Gen-Z streetwear tone.

• Extensive experience writing concise, punchy scripts for short-form video ads (TikTok/Reels/Shorts).

• Zero emotional attachment to your words; if your favorite headline bombs in the ad account, you kill it immediately and write ten more.

• A strong understanding of compliance policies on Meta and Google (knowing exactly how to write aggressive, persuasive copy that doesn't trigger algorithmic account bans).

• Extreme self-reliance, flawless grammar, and the ability to hit tight execution deadlines in a blisteringly fast-paced agency environment.

The Evoke® DNA (Soft Skills)

You believe that long copy still works if it's actually good. You are allergic to corporate marketing jargon. You treat writing as a mathematical equation of human behavior, tweaking the variables until the profit formula balances.

Bonus Points (Nice-to-Haves):

• Experience building and writing email/SMS retention flows (Klaviyo) to maximize backend LTV.

• Basic wireframing skills (Figma/Balsamiq) to visually map out how your landing page copy should flow.

Compensation & Benefits

• Salary Range / Compensation: $75,000 - $110,000 USD Base + Revenue-Share Bonuses on specific funnels.

• The Perks: 100% Remote, unlimited PTO, and direct access to data showing exactly how much money your words are printing.