Senior Growth Strategist (Account Lead)

Responsibilities

• Act as the primary growth consultant and main point of contact for a curated portfolio of high-growth brand partners.

• Lead weekly strategy calls, translating complex media buying data into clear, actionable business insights for founders and CMOs.

• Coordinate flawlessly between the internal Media Buying and Creative Production teams to ensure strict alignment on campaign goals and CPA targets.

• Audit client unit economics, Average Order Value (AOV), and Lifetime Value (LTV) to advise on offer creation, pricing strategies, and backend retention.

• Proactively identify funnel bottlenecks (e.g., landing page drop-off, creative fatigue, checkout friction) and deploy solutions before the client even notices.

• Manage client expectations ruthlessly, providing radical transparency during both high-performing scaling phases and algorithm-induced plateaus.

• Forecast ad spend and inventory requirements in collaboration with the client's supply chain teams for Q4 sprints and major product launches.

• Identify opportunities to deploy additional Evoke® services (e.g., landing page CRO, new platform launches) when it genuinely serves to increase the client's bottom line.

Requirements

• 3+ years of client-facing experience in a performance marketing agency, specifically working with D2C/E-commerce or Info-Product brands.

• Deep fluency in digital marketing unit economics (CAC, LTV, MER, ROAS, Contribution Margin) and how they directly impact a brand's P&L.

• Exceptional communication skills—the ability to tell a compelling, data-backed story and command a Zoom room full of C-level executives.

• High emotional intelligence to navigate high-pressure situations and manage founder anxieties during volatile market shifts.

• A strong operational mindset to ensure no tasks or creative deliverables slip through the cracks across multiple departments and Slack channels.

• A foundational understanding of Meta/TikTok Ads and Creative Strategy (you don't need to push the buttons, but you must speak the language fluently).

• Experience utilizing third-party tracking tools (Triple Whale, Northbeam, GA4) to accurately report on omnichannel performance.

• A spine of steel; you are entirely comfortable pushing back on client requests if they contradict the data or jeopardize the account's success.

Nice-to-Haves

• Experience with Conversion Rate Optimization (CRO) and landing page theory.

• A background in direct-response copywriting or media buying before moving into client strategy.

Compensation & Benefits

• Salary Range / Compensation: $85,000 - $120,000 USD Base + Retention & Upsell Bonuses.

• The Perks: 100% Remote, unlimited PTO, and the opportunity to network directly with the founders of the fastest-growing brands in the industry.